Contractors that build homes and offer remodeling services understand the importance of a good contractor marketing plan. Keeping their name and services at the top of the mind of their local community ensures them a chance to get more business. Plumbers can learn from this model and incorporate some of the same aspects of their plan.
Most contractors specialize in a certain area or niche. Plumbers would be wise to do the same thing. Putting together a plumbing marketing plan that spells out the expertise and specialties of the plumber will help them stand out from the crowd. Whether they choose to work on new construction, remodels, luxury homes, or repair work, finding a unique spot and sticking with it will lead to more customers and better rates.
SHEETROCK
As part of their marketing plan, plumbers need to list their specialty on every form of communication. Fliers sent to new customers, an email campaign to past clients, and a prominent page on their website should all have the same story to tell: this plumber is a specialist in _______ and he is the one to call.
Many successful people have stated that the surest way to excel at something is to find someone that has already succeeded in the business and follow in their footsteps. Plumbers can use this analogy by copying the success of a contractor marketing plan from another field and adopting it to fit their needs since there is nothing that says you have to stick just to plumbing. If a Sheetrock contractor has a great site that pulls in traffic then by all means use that as a foundation.
The Plumber's Marketing Playbook
Darren Slaughter blogs at http://darrenslaughter.com where he discusses contractor marketing.
SHEETROCK
0 comments:
Post a Comment